May 28, 2013

Take your seat with Heineken

Hi guys,

Here we are again and the reason is a campaign, which made my day - the new activation of Heineken in Italy, named "The seat".

Nowadays more than ever the communication campaigns of the brands don't have one very important thing - a spirit. They don't cross borders, don't make a change.



BUT not this one.

The activation of Heineken - "The seat", has the SPIRIT and you can see it:
  • in the original idea
  • in the interaction with the customers
  • in the game
  • in the humor - I love the man with the accordion :)
  • in the connection "football - beer - fan of both of them"
  • in the story and the way the brand presents there

In fact the words are not enough. You just have to see it!

Enjoy it!



Br,
KK

Image Source: morguefile.com