Here we are again and the reason is a campaign, which made my day - the new activation of Heineken in Italy, named "The seat".
Nowadays more than ever the communication campaigns of the brands don't have one very important thing - a spirit. They don't cross borders, don't make a change.
BUT not this one.
The activation of Heineken - "The seat", has the SPIRIT and you can see it:
- in the original idea
- in the interaction with the customers
- in the game
- in the humor - I love the man with the accordion :)
- in the connection "football - beer - fan of both of them"
- in the story and the way the brand presents there
In fact the words are not enough. You just have to see it!
Enjoy it!
Br,
KK
Image Source: morguefile.com
