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Hi everybody,

There's already a new continuation of this blog - it is the creative zone for Marketing Challenges www.markeTHINKzone.com



 

Have a great time in the creative zone www.markeTHINKzone.com!

Meet you there!

KK

Robin Sharma's Quote

"Want more passion? Pursue a larger purpose."

                                                          Robin Sharma

Robin Sharma's Quote

"Unsuccessful people get jealous when they watch the Mastery of others. Successful people get inspired."

                                                                                                                                                             Robin Sharma

Seneca's Quote

"It is not because things are difficult that we do not dare. It's because we do not dare that things are difficult."

                                                                                                                                                                                 Seneca

Robin Sharma's Quote

"Competition's not ruining your business. Distractions are."

                                                                                         Robin Sharma

Robin Sharma's Quote

"Less ego. More excellence."

                                      Robin Sharma

K. Lagerfeld's Quote

“I am so much down to earth! Just not this Earth.”
                                                                              K. Lagerfeld

Dale Carnegie's Quote

Talking about leadership...

Br,
K.K.

John Quincy Adams's Quote

Br,
K.K.

Gary Vaynerchuk's Quote

"More contact means more sharing of information, gossiping, exchanging, engaging – in short, more word of mouth"
                                                                                                                       Gary Vaynerchuk

Doug Kessler's Quote

"Traditional marketing talks at people. Content marketing talks with them"

                                                                                                             Doug Kessler

Max Kalehoff's Quote

"Customer experience is the new advertising department"

                                                                                   Max Kalehoff

Robin Sharma's Quote

"Don't apologize for who you are. You're unique, rich with talents + gifts + insights that are special. 

Look there's no one else like you walking the world today. Pretty cool. So stop putting yourself down. 

Lift yourself up. Make Big Things Happen. And Go Make The World Better. We'll love you for it!"

                                                                                                                                                              Robin Sharma

Brian Tracy's Quote

“No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals."

                                                                                                                              Bryan Tracy

Quote of Kevin Roberts

"Fail fast, learn fast, fix fast. You don’t always need a new idea or strategy to stay competitive or take on the competition."

                                                                                                                 Kevin Roberts

Mark Parker's Quote

"Great ideas have something in common with bad ones: Early on, they both sound ridiculous."
                                                                                             Mark Parker, Nike CEO

Albert Einstein's Quote

“Three rules of work: 

• Out of clutter find simplicity

• From discord find harmony

• In the middle of difficulty lies opportunity.”

                                                                                                                                                    Albert Einstein

Kevin Roberts's Quote

"It’s impossible to buy anything today that doesn’t work and isn’t well made. Consumer appreciation of design and production has evolved to the point whereby making junk just isn’t profitable anymore (some manufacturers tried it in the past but internet-enabled consumer power has overtaken them). We expect things to be well made, not fall apart, keep on working. You can buy quality stuff in $2 shops today. Apple and Nike have been among the most visible design-led companies, though most consumers don’t give a moment’s thought to the people who are giving the prime of their lives in massive far-off factories to assemble these products. (These craftspeople should be paid sustainable wages and have better working conditions, and we as consumers should foot the bill and feel happy about doing so)....

I am not sure if the craft levels in advertising are any more passionate than they were when I started in business. Typographers, for example, are as obsessive today as they were 45 years ago, only the equipment has gotten exponentially better. My benchmark for craft in advertising is this: whether it’s a CGI-laden Super Bowl spot or a piece of laundry packaging, does the work convey Mystery, Sensuality and Intimacy? People can instantly tell. Design has become democratic and visual literacy is widespread. An ordinary average person can walk through the contemporary art wing of the Met in New York and intuitively tell that the Rothko is colorful but ho-hum, the Jasper Johns is good but not great, the Rauschenberg is so-so but the Pollock (Autumn Rhythm Number 30) is absolutely drop-dead stunning.

This says to me that craft is all very well but aesthetics still rule the day. Humans are visual thinkers first and foremost. We remember 20% of what we read and 80% of what we see, which is a constant battle with clients who want to cram more information about product benefits into a communication thinking this will be more persuasive. It won’t be. We respond emotionally to what we see, hear, smell, taste – and if we’re fortunate, the shopper will pick the product up and touch it. This is when craft kicks in – how does it feel, is it well made, is it good to handle? "

                                                                                                                 Kevin Roberts

Kenneth Roman & Joel Raphaelson's Quote

"How to Organize a Presentation
Organizing a presentation is a combination of clear thinking (the pyramid principle, for example) and clear communications (points that follow here). The setting is most likely a conference room. It’s a business environment. Everything you say, everything you show, every device you use, must move you toward your objectives in a businesslike fashion.

1. Keep things simple — keep them on target Start with specific, written objectives — and a strategy. You need a theme to give your presentation unity and direction, and to fix your purpose in your audience’s mind. Make it a simple theme, easy to remember, and open with it, using a headline to state it.
   Tie every element in your presentation to the theme. If you’re using charts, put your theme all by itself on one chart and place it where it will be visible throughout the presentation. This keeps the people in your audience — sometimes sleepy, often distracted, always with lots on their minds — focused on your theme (and message).
2. Tell your audience where you’re going Show an agenda that lists the points you are going to cover. Describe the structure of your presentation, and say how long it will take. Estimate time conservatively — err on the long side rather than the short side. A presentation that is promised for twenty minutes and goes twenty-five seems like an eternity. The same thing promised for thirty minutes seems short in twenty-five, crisp and businesslike.
   Throughout the meeting, refer to the agenda to keep your audience on track. Prepare a presentation book the audience can keep, and tell them at the start that you’ll give them copies after the meeting. This will relieve them from taking voluminous notes (instead of listening), so you’ll get their full attention. Do everything that’s been asked — and a little more. Be precise and complete in covering what was requested. If you cannot cover some point or other, say so and say why.
3. Think headlines, not labels Presenters often have impressive data on their charts, but fail to extract what the data shows, so the audience doesn’t understand what the numbers prove. What does your data say? Headings on charts should tell the audience how to think about the numbers. … Use headings to establish your main points. Guide the audience by numbering them on charts or slides, telling people how many you have.
4. Involve the audience Look for interesting visual devices to present dry, routine materials. A little creativity goes a long way. New computer programs make it easy to do colorful things with pie charts and bar charts. Newsmagazines hire top artists to make their charts interesting and clear. USA Today is particularly adept at charts, and runs at least one every day in the lower left-hand corner of the front page. Study the techniques of these publications — and borrow from them.
   Think of ways to involve your audience. Play games with them. Invite people to guess the answers to questions, or to predict the results of research — before you reveal them.
   Try to add something extra, something unexpected. It demonstrates more than routine interest. You might play tape recordings of customers describing your audience’s product, or quote a relevant passage from a speech your audience’s chief executive made years ago, or show an excerpt from yesterday’s TV news that illuminates or reinforces an important point.
5. Finish strong ‘Oh, give me something to remember you by’ goes the song. As soon as you’ve gone, your audience is likely to turn its attention to other things — perhaps to presentations competitive to yours. Leave something to remember you by.
   Don’t let a meeting drift off into trivia. Close with a summary and a strong restatement of your proposition or recommendation. For major presentations, look for a memorable, dramatic close — something visual, perhaps a small gift that symbolizes your main point.
   Keep your promise about how much time you’ll take. Running longer than you said you would at the outset shows a lack of discipline.
   Presenters often sprout wings and fly when confronted with an audience. They expand, tell anecdotes — and hate to sit down. If what you’ve written is exactly on time in rehearsal, you’ll probably run over in performance. If you’ve been allotted twenty minutes, write for fifteen."

                                  Kenneth Roman & Joel Raphaelson/ 
                                 "Writing that works: How to communicate effectively in Business"

Mark Twain's Quote

"...how unspeakably funny and owlishly idiotic and grotesque was that ‘plagiarism’ farce! As if there was much of anything in any human utterance, oral or written, except plagiarism! The kernel, the soul — let us go further and say the substance, the bulk, the actual and valuable material of all human utterances — is plagiarism. For substantially all ideas are second-hand, consciously and unconsciously drawn from a million outside sources, and daily use by the garnerer with a pride and satisfaction born of the superstition that he originated them; whereas there is not a rag of originality about them anywhere except the little discoloration they get from his mental and moral calibre and his temperament, and which is revealed in characteristics of phrasing. When a great orator makes a great speech you are listening to ten centuries and ten thousand men — but we call it his speech, and really some exceedingly small portion of it is his. But not enough to signify. It is merely a Waterloo. It is Wellington’s battle, in some degree, and we call it his; but there are others that contributed. It takes a thousand men to invent a telegraph, or a steam engine, or a phonograph, or a telephone or any other important thing — and the last man gets the credit and we forget the others. He added his little mite — that is all he did. These object lessons should teach us that ninety-nine parts of all things that proceed from the intellect are plagiarisms, pure and simple; and the lesson ought to make us modest. But nothing can do that.."
                                                                             Mark Twain's letter to Helen Keller
                                                                             on plagiarism and originality