This blog is already on www.markeTHINKzone.com

Hi everybody,

There's already a new continuation of this blog - it is the creative zone for Marketing Challenges www.markeTHINKzone.com



 

Have a great time in the creative zone www.markeTHINKzone.com!

Meet you there!

KK

Happy Birthday!

Today the blog "Marketing, Advertising & Copyright" has its first birthday.

Thanks to all the fans, which spend their time on the pages of the blog and on its facebook page!

Be inspired and DON'T FORGET TO FLY!

Copyright in the advertising business

The copyright and the advertising business will always have a relation, because there are many cases in the advertising business, which ones refer to the rights of the authors - images, texts, designs etc.

Here is my presentation on this case.

Enjoy it!

Br,
K.K.

What happens when you extend the life of a physical project on the web?

I hope, that everybody thinks the same as Lawrence Lessig, when he says, that  "the internet is encouraging a wide range of people to create and to share their creativity".





The video today is presenting 3 main topics, related with internet:

• Art in the era of the internet - an interview with Yancey Strickler (a founder of Kickstarter)
• Creative commons modernizes ownership - an interview with Lawrence Lessig (a founding board member of Creative Commons)
• Creators project connects physical to digital - an interview with Julia Kaganskiy (editor of  Creators Project) and Ciel Hunter (creative director of Creators Project)

If we have to answer on "What's the connection between creativity and internet?", the best answer is in the words of Julia Kaganskiy, who says, that "when extend the life of a physical project on the web, and give people the ability to remix that media, they’ll do some really inventive stuff with it." Don't you think so?

And here is the video. Enjoy it!

Br,
K.K.

Image Source: morguefile.com

Stop adoring the theft of the original concepts and the idea plagiarism

These days there's a lot of buzz around the latest Durex visual. People find it "awesome", "brilliant", "great" and "funny". 

But when being a thief became so "great" and "funny" thing? 12 years ago United Colours of Benetton created for 2000 Summer Olympic games the following visual. 

Do you find differences, except the logos and messages - same concepts, same ideas, even the same subjects. 

Behind every visual there's a concept and history of creation. The history behind the above visual of Durex is "Copy - Paste". It's not a history, which to be adored. Please, stop saying YES to artworks from the planet "NO" and let's stop adoring the theft of original concepts and the idea plagiarism.

Have a great day.
Yours K.K.

The basics of the copyright

Hi everybody!

Here is very useful video, presenting the basics of the copyright.

This material is illustrating in a very clear way what means copyright and how important is to respect the "rights of others".

Some of the best advices, included in this video are:

• know the facts
• remember your responsibilities
• get permission

Enjoy it!

Oh, it's Friday:)
K.K.

World Intellectual Property Day

Hi everyboday!

Happy World Intellectual Property Day!

It's established by the World Intellectual Property Organization (WIPO) in 2000 to "raise awareness of how patents, copyright, trademarks and designs impact on daily life" and "to celebrate creativity, and the contribution made by creators and innovators to the development of societies across the globe".

Each year there's a theme, which one is associated with the event. This year the theme is Visionary Innovators.

Br,
K.K.

Image Source: morguefile.com

Talking about the architecture of copyright and the architecture of the digital technologies

In the material today Lawrence Lessig (Co-Founder of Creative Commons) is talking about how important is the focus of the copyright regulation to be, where it could do something good.

He believes, that "the architecture of copyright is out of date to the architechture of the digital technologies".

Enjoy it!

Br,
K.K.

How YouTube thinks about copyright

Once Patrick Leahy have said: “The rights of copyright holders need to be protected, but some draconian remedies that have been suggested would create more problems than they would solve.”

There are so many copyright issues in the world. The video below presents one of them - how YouTube thinks about copyright. Margaret Gould Stewart, who is YouTube's head of user experience, is explaining the copyright issues of YouTube using as an example the video of Chris Brown’s single “Forever”. Here is her presentation:

And below is the wedding video with Chris Brown’s song:

Wednesday is here. Take it!
Yours K.K.

Source of image: morguefile.com

Do you know the numbers behind the Copyright Math (TM)?

Hi everybody!

SOPA, ACTA, Copyright law - these are actual issues today. And here is very funny approach for presenting the numbers behind the Copyright Math (TM) by Rob Reid. Enjoy it:)

Have a great day.
K.K.

Democratization of the creation

Hi everybody!

Today I would like to share with you the documentary film "Press Pause Play", which one is about the democratization of the creation through the digital tools.

In this film take part some of the most influential creators of the digital era and the main questions are related with the relation between the digital revolution, creativity, art and talent.

Enjoy it!
K.K.

Regulation of the relationship between the copyright and the creativity

Hi everybody!

Here is very interesting lecture by the Harvard professor Larry Lessig about the Copyright issue related with creativity. Copyright and creativity are always related and the main question is how to "regulate this relationship".

His proposal the work of the artists and creators to be made available freely for non-commercial type of use, but not freely for any commercial use is really a worth subject of further conversation in area of the Copyright law.

 

"Lessig has built a reputation as the king of Internet law and as the most important next-wave thinker on intellectual property.", New York Magazine

Have a great day.

K.K.

Image Source: morguefile.com