I adore cats, but I don't like French songs very much. The TV commercials for cars are not my favorite ones. Especially when they are with a length 1:30 min.
But this one for Toyota Corolla is really worth seeing. The sense of humor is as good as the creative concept and the execution.
I like this TV commercial for a car. I can even see it more than two times:)
"Integrated advertising" - these two words became very popular and modern years ago, when everybody started to talk about the integrated communication campaigns. There were written so many materials and books about it.
And here is a very clear, simple and at the same time made in style short video of BBR Saatchi & Saatchi Tel Aviv, which is presenting in only 4 min. what is integrated advertising. I like it very much!
As you already know, I adore the social campaigns, because they are not just communication campaigns. They are a cause for a better world, for better people, for a positive change.
The last social campaign, which grab my attention is the one with Justin Bieber about the cyberbullying. I'm not a fan of Justin, but I'm a fan of this social campaign, because it's about a really important problem for the teenagers nowadays. They still see only one side of the story. But each story has both sides and this video presents perfectly the bad side of the story.
The advantages of this campaign are in:
it's main character - it's the favorite singer of the target (the teenagers)
the style - it not only describes clearly and in a simple way the problem, but at the same time it's emotional and close to the teenagers
only the length of the video is too much, but such a problem is not possible to be describes in only 1 min, isn't it?
Yes, the video is 11 min., but they are worth seeing. And if you have a child, using internet actively, let it see it too.
Years ago there was a song of Chaka Demus and Pliers with a text "Tease, tease me baby, till I lose control".
This text fits absolutely to the last campaign of Chanel No5, which brand is using for the first time in its history a man as a main character. And it's not just a man - it's Brad Pitt.
There are already 3 versions of 8 sec. teasers, which are a good example how a teaser campaign should be done in style:
it's simple
it's emotional
it's touching
it's misterious
it makes you wait impatiŠµntly for the answers in the full versions of the TV spots.
In a week there will be launched the full TV versions and in November will be published the print visuals.
We don’t
live in a black and white world. For some people this is something complicated,
but for others it’s a challenge. Because we live in a world of colours – colours
of the feelings, of the thoughts, of the souls.
The Global Colour Survey,
made by Color Matters, over
130 000 people from all points on the globe shows today the following results regarding the associations with the colours:
Happy - Yellow
Pure - White
Good Luck - Green
Good-tasting - Red (tomato)
Dignity - Dark Blue
High Technology - Silver
Sexiness - Red (tomato)
Mourning - Black
Expensive - Gold
Inexpensive - Brown
Powerful - Red (tomato)
Dependable - Blue
High Quality - Gold
Nausea - Muted Yellow
Deity - White
Bad Luck - Black
Favorite Color - Blue
Least Favorite Color - Dark Yellow
And what
about the colours of the brands? There is very interesting research made by Colour Lovers, which one presents the colours
of the top 100 web
brands.
As you can
see in the images below, the logos of these brands are mainly in blue or red.
Are you surprised? I don’t think so. But let’s have a look at the images of the
research. They are really worth seeing.
