Oct 10, 2012

Tease me

Years ago there was a song of Chaka Demus and Pliers with a text "Tease, tease me baby, till I lose control".

This text fits absolutely to the last campaign of Chanel No5, which brand is using for the first time in its history a man as a main character. And it's not just a man - it's Brad Pitt.

There are already 3 versions of 8 sec. teasers, which are a good example how a teaser campaign should be done in style:
  • it's simple
  • it's emotional
  • it's touching
  • it's misterious
  • it makes you wait impatiŠµntly for the answers in the full versions of the TV spots.

In a week there will be launched the full TV versions and in November will be published the print visuals.

And here are the teasers. Enjoy them.




Have a great evening.

Br,
K.K.

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