Nov 30, 2012

Nothing personal, just business

“Nothing personal, it’s just business” is one of the famous business sentences in the world.

But how actual is it now? Does it have the same meaning as 20 years ago?

Nowadays the most profitable businesses are the ones, which make a personal relationship with the client, so that to know his desires and to satisfy them in the best possible way.

It’s not just business. 

It’s not just a research either. 

It’s a relationship – a personal one.

Br,
K.K.

It's oh so cute

This ad is with so simple composition and so clear message, which make the whole visual really remarkable.

And  the main hero is so "sharp" at parking, that it's impossible not to notice it.

The end result - a memorable material, which makes you say "It's oh so cute".
















Br,
K.K.

Nov 29, 2012

The motto

I believe, that behind every great brand, there's a great leader.

And the great leader is the one, which motto is not "Do it!", but "Let's do it!"

You could not be good to others before being good to yourself.

Shine and rise!


Br,
K.K.

The famous couple


Mobile marketing is getting even more popular and important, especially with the new technologies, which are flooding the market and our live as well.

But mobile communication is not just a pleasure. It’s also a responsibility.

For each opportunity we get with it, there’s a new engagement. So be careful when you say “yes”, because each “yes” to one thing brings its own “no” to other thing – they are always a couple. The immortal couple in the world.

And here is one straight to the point illustration about it.

Enjoy it!

Br, 
K.K.

Piece of inspiration

A day ago on his fb page Richard Branson posted a wonderful image (the one on the left) with the question “How to build a brand?” 

The first thing I thought was “Wow, it’s a wonderful photo”. It is really amazing – the idea of this image, the composition, each detail on it…The most wonderful thing is, that this man is sitting with a notebook and a pen. Yes, there is no computer – this modern machine doesn’t present on the image. It is replaced by the old-fashioned pen & notebook. And it looks amazing this way.

After I was touched by the image, I thought about the question and I realized, that the answers of the question “How to build a brand?” were on the image itself. 



A brand should be build:

  • with a passion (the candle)
  • with a very good knowledge about the product (the books)
  • with great intellect (the chess)
  • with the right attitude - without stress and with a high spirit (the cup of tea)
  • with the excellent strategy (the pen & the notebook)
  • and always looking forward in the future (the man).

Have a great day,
K.K.
 

Restaurant/ food business & social media usage

How the restaurant and food sectors are using mobile marketing and social networks? The answer is “It depends”.

And it really depends about which country we are talking about, because the advertising climate and the consumer trends are developing with a different speed on the different places.

The wonderful graphic below is presenting information about the U.S. market for Y’12. 

Enjoy it!







Br,
K.K.

Always ask yourself...


Br,
K.K.

Never tell me...


NEVER TELL ME
THE SKY IS THE LIMIT,
WHEN THERE ARE FOOTPRINTS 
ON THE MOON!


Br,
K.K. 

Image Source: weheartit.com

Nov 28, 2012

Using mass media

Br,
K.K.

So true...

Br,
K.K.

The charisma - a gift or something, that has to be developed?

What’s the common between Steve Jobs, Richard Branson, Bill Gates, Guy Kawasaki, Kevin Roberts? Oh, this list could be so long in fact…

The common between all these people is not only the fact, that they are very successful personalities. They all have an awesome charisma, which one is one of the reasons for their success.

What’s the charisma in fact?

It’s related with the charm and attractiveness, that can inspire devotion in others. But we are not born charismatic. We cultivate it. The truth is, that everyone could be charismatic if there’s a development of the respective qualities. The key word here is DEVELOPMENT. 

There’s no charismatic personality without:   
  • a self confidence 
  • an enthusiasm and optimism  
  • a warm attitude  
  • a perfect body language  
  • a sense of humor  
  • a great story telling

Welcome to the world where everyone wants to have a charisma like it’s some kind of a Christmas present, but nobody wants to believe, that the charisma could not be given. It could only be developed by ourselves.

Have a great day,
K.K.

Nov 27, 2012

Yes

Yes, they are the best.

Yes, they are adorable.

Yes, they are always right and so creative.

They are THE DESIGNERS :)

And when a client comes, they are so happy, because this is their opportunity to show how creative they are.

They adore the client....in the beginning. And what happens later? See in the funny illustrations below, provided by theoatmeal.com

Enjoy it :)











Br,
K.K.