Follow your heart or follow what people think?

Jonathan Adler leads an international design company, which products are all featuring Jonathan's signature - modernist forms, bold colors and groovy graphics.

His motto is "If your heirs won't fight over it, we won't make it."

In the video today he is talking about ALWAYS staying true to our creative goals.

“I hate other people opinions, I hate focus groups” says Adler. So am I. I've always believed, that focus groups are people in an incubator and their opinion is very subjective, not constructive or useful. If you want to write a novel, use focus groups - they could give you so much absurd ideas, that you could develop a fantastic scenario. But if you want to make business, use your heart, knowledge, skills and intuition - not focus groups.

Enjoy it!

Br,

K.K.