The logo is not only an identifier

Karl Lagerfeld has said it so right, that “logos and branding are so important. In a big part of the world, people cannot read French or English, but are great in remembering signs”.

I appreciate very much the logo designers, because logo design is not like math. It's not something, which you have to read in the books. You have to feel it and to develop this feeling each day of your life.

In the video below is shown in very inspiring way what logo design is all about. There is so much truth in the sentence that "the logo designers have to have sensibility of what the company wants its personality to be and than they manufacture this mask".

The video describes the main characteristics of the great logo:

• it's memorable
• it's simple, so that to work everywhere
• it's appropriate to the brand

Yes, the logo is not only an identifier but also a mask. It's something that stands of who you are. 

Enjoy the video!

Br,
K.K.