One step further

Do you love drinking a beer, when you watch really a good match? I do.

There are a lot of beers in the world in fact, which try to associate their brand with the football. They use banners on the stadiums, make once per year a competition of teams of amateurs, make posters with a lot of football balls :), BUT it’s all. They reach the sky, but forget that there are footprints on the moon. So the sky is not the limit.

This is the reason why I like so much the idea of Heineken for Star Player football application, which one is an opportunity to play along with the thrilling UEFA Champions League. It's premium, it's fun, it's Heineken. I like this application, because it is a communication tool, which is not in the definition “ordinary” one. This is one step further.

And what I liked even more is the way this application was communicated in Milan. The video below illustrated in a style and with a wonderful sense of humor the competitive advantage of this application. It uses the motive that “ everyone is an expert after the match. What’s difficult is being an expert during the match”. You could see the funny situation, which was made for two legends of the Italian football - Billy Costacurta and José Altafini. Yes, they are in the pub giving live commentary, but what they don’t know is that the match in the pub is played with a two minutes delay and that there is a big Heineken crew, which will make them wonder “What an intuition!”. 

I like the approach, used for the communication of the Star player football application with this video, because:

• it demonstrates, the advantages of the product with a brilliant sense of humor
• it involves the right celebrities
• it’s straight to the right target
• it’s realized in the right place – the pub
• it’s made in a style.

Enjoy it!

Br,
K.K.