Jun 12, 2013

This blog is already on www.markeTHINKzone.com

Hi everybody,

There's already a new continuation of this blog - it is the creative zone for Marketing Challenges www.markeTHINKzone.com


Have a great time in the creative zone www.markeTHINKzone.com!

Meet you there!


May 28, 2013

Take your seat with Heineken

Hi guys,

Here we are again and the reason is a campaign, which made my day - the new activation of Heineken in Italy, named "The seat".

Nowadays more than ever the communication campaigns of the brands don't have one very important thing - a spirit. They don't cross borders, don't make a change.

BUT not this one.

The activation of Heineken - "The seat", has the SPIRIT and you can see it:
  • in the original idea
  • in the interaction with the customers
  • in the game
  • in the humor - I love the man with the accordion :)
  • in the connection "football - beer - fan of both of them"
  • in the story and the way the brand presents there

In fact the words are not enough. You just have to see it!

Enjoy it!


Image Source: morguefile.com

Apr 26, 2013

The world is crowded with pretenders

 Yes, it is. There are so many pretenders and only a small amount of leaders.

It's strange, that the organizations give courage to the first type of people. It's strange that they are a majority. It's strange that they have so big self-confidence, based on so little knowledge, skills, business ethic and style.

Sometimes doing strange things leads to a success, but not in this case.

The good news are that at the end the real thing always beats the fake one.

So guys, don't become reconciled with the pretenders. Make the change. Don't be a chief, become a real leader - the business world needs you desperately.


Image Source: weheartit.com

Apr 21, 2013

A worth thing

Talking about social campaigns, here is Toronto's "Walk A Mile in Her Shoes" parade to end violence against women. 

A worth thing!


Apr 20, 2013

Robin Sharma's Quote

"Want more passion? Pursue a larger purpose."
                                                          Robin Sharma

Robin Sharma's Quote

"Unsuccessful people get jealous when they watch the Mastery of others. Successful people get inspired."
                                                                                                                                                             Robin Sharma

Seneca's Quote

"It is not because things are difficult that we do not dare. It's because we do not dare that things are difficult."