"Ideas are really important, but the way that the traditional side of the
business values “the big idea” is completely out of balance with the
way that you actually produce work in the digital space. I say all the
time, ‘The Greatest idea in the world, unproduced, has no value
whatsoever. A mediocre idea, produced, has some incremental value.’ So
why is the value always placed on the big idea when getting this into
the world is so important?”
Michael Lebowitz, Founder & CEO, Big Spaceship, New York
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