Mike Rigby's Quote

“Branding, to a degree, is invisible. Often the most valuable part of the branding program actually goes on behind the scenes. Internal engagements, giving an organization and a brand renewed focus and passion and belief and unity. That’s something that not a lot of people see that don’t work in branding.

Design isn’t just an iterative process, it’s actually a really emotional one. We have to really care about what we’re doing, and care about out clients’ businesses.

We design feelings first, not graphics.

It’s often said that a brand is like a person. What I would add to that is that branding is about finding the very best in that person. That’s a fantastic job.”

 

                                                                                                    Mike Rigby of Interbrand Australia