Jul 19, 2012

Social media and kids



We live in the time of the social media’s revolution. Even the kids spend more time in front of their computers and are interested in online social media.

Ipsos MediaCT realized its syndicated study LMX Family. It’s an annual survey that examines U.S. kids’ and families adoption and adaptation of new media and technology.

And here are the results of the study, showing the influence social networking is having on kids aged 6-12 years old:

  • Most kids do have access to a host of Internet-enabled devices.
  • 29% of kids age 6-12 have an account on a social network site.
  • The oldest kids are more likely than the youngest ones to have a social networking profile
  • Among all kids, Facebook is by far the most popular social network, followed by Twitter and Google+.
  • Girls are use more Facebook, Twitter, and MySpace than the boys; boys like more to use Google+ than are girls.
  • Some 20% of kids who own a mobile device (e.g., smartphone and iPad) have a social network app on those devices.
  • Nearly three-quarters of kids who have a profile on a social site visit that site daily, and four out of ten visit at least twice a day.
  • “Seeing what other people are writing” is the top kids’ social network activity, followed by playing games.

The younger Generation Y parents allows its children to join social networking sites, in order their children not to fall behind in terms of experiencing the newest devices, platforms and digital technologies. But here comes the question where will this road lead?

Have a great day,
K.K.

Source and tables: ipsos-na.com
Image Source: morguefile.com

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