Brand & logo - logo and brand. Sometimes people don't know the difference and even the so called "strategic planners", accounts and creatives don't know the meaning of the "Brand".
In fact, the brand is not just a logo. There's a difference between logo, product, brand character and brand.
The best deffinition for a brand I believe is the one of Colin Bates (Building brands), who says that "a brand is a collection of perceptions in the mind of the consumer".
Br,
K.K.
No comments:
Post a Comment