Two years later this ad becomes a sad meaning...
The relationships between celebrities and brands are like the relationships between real persons - you never know what the future brings. Brands make choices for a celebrities based on their achievements in the past, but who knows what will be the future?
After the noise "in the system" comes the help of the crisis PR together with the new advertising strategy.
In such cases it gets even more clear how important is the ad messages to be:
- Provocative, BUT positive
- Touching, BUT not aggressive
- No negative words, JUST do it
Br,
K.K.
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