Jul 30, 2012

Stop adoring the theft of the original concepts and the idea plagiarism

These days there's a lot of buzz around the latest Durex visual. People find it "awesome", "brilliant", "great" and "funny". 


But when being a thief became so "great" and "funny" thing? 12 years ago United Colours of Benetton created for 2000 Summer Olympic games the following visual. 


Do you find differences, except the logos and messages - same concepts, same ideas, even the same subjects. 

Behind every visual there's a concept and history of creation. The history behind the above visual of Durex is "Copy - Paste". It's not a history, which to be adored. Please, stop saying YES to artworks from the planet "NO" and let's stop adoring the theft of original concepts and the idea plagiarism.

Have a great day.
Yours K.K.

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