Jan 22, 2013

Brand identity

The brand identity is very important part for each business. A company without a brand, logo, slogan and business strategy is a one, which will not last a long time.

A very good example for a successful and interesting brand identity is one of the business of Megan Sheerin - an Australian corporate communications consultant.

Enjoy it!



Br,
K.K.

5 comments:

  1. Thank you for sharing. A brand identity has many parts: name, logo, color, symbology, type, tagline, style, and structure, to name a few. When the parts are designed to work as one harmonious whole, a personality is created, meaning emerges and a powerful brand is born.
    brand identity Boston

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    Replies
    1. Exactly. It's surprising, that people, who work in the advertising industry don't know the difference between a brand and a logo. And here is another post about it

      http://marketingadvertisingcopyright.blogspot.com/2013/02/what-is-brand.html

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  2. This is a great post ! it was very informative.

    ReplyDelete
    Replies
    1. Hi, I'm really glad, that you like the materials.

      The continuation of this blog is already on www.markeTHINKzone.com. Enjoy the new creative zone!

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  3. The example of Megan Sheerin is very interesting as an interesting brand identity case study. However, it is 100% true that a business oriented company must have a strategic plan for creating its own brand identity. Philadelphia branding

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