The brand identity is very important part for each business. A company without a brand, logo, slogan and business strategy is a one, which will not last a long time.
A very good example for a successful and interesting brand identity is one of the business of Megan Sheerin - an Australian corporate communications consultant.
Enjoy it!
Br,
K.K.
Thank you for sharing. A brand identity has many parts: name, logo, color, symbology, type, tagline, style, and structure, to name a few. When the parts are designed to work as one harmonious whole, a personality is created, meaning emerges and a powerful brand is born.
ReplyDeletebrand identity Boston
Exactly. It's surprising, that people, who work in the advertising industry don't know the difference between a brand and a logo. And here is another post about it
Deletehttp://marketingadvertisingcopyright.blogspot.com/2013/02/what-is-brand.html
This is a great post ! it was very informative.
ReplyDeleteHi, I'm really glad, that you like the materials.
DeleteThe continuation of this blog is already on www.markeTHINKzone.com. Enjoy the new creative zone!
The example of Megan Sheerin is very interesting as an interesting brand identity case study. However, it is 100% true that a business oriented company must have a strategic plan for creating its own brand identity. Philadelphia branding
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