Howard Belk's Quote
“Clients are
desperate for ideas, as they should be. If we come in with ideas about new
products or how to take a product and move it into a new channel, they’re open
to those ideas. They ask us to take them on and develop them and build them,
and then we end up with assignments that are really and truly interesting.
Simplicity is a clear and compelling action that requires honesty, skill
and courage. Its beauty lies in being both unexpectedly fresh and remarkably
self-evident. It’s surprising, but only because we should have thought of it
before.
The design problems [we face] span core essential identity and logo and
graphic systems, but they can go a lot deeper than that in helping companies,
organizations, brands, and universities engage with really important people in
ways that matter and help them succeed.
As our world becomes more and more complex, people increasingly crave
what’s simple and true and trustworthy.
Simplicity matters worldwide. 70% of people around the world equate
simplicity with peace of mind and say it actually reduces the stress in their
lives. [This demonstrates] that simplicity is a core human need. If you’re a
designer, and you know that, that can provide enormous focus as you commence
any design assignment.
People around the world recognize that if they don’t control complexity, it
will control them. The design question then becomes, ‘How can we help them
master complexity?’. That, in my view, is one of the new, big, brand
challenges. The brands that answer that question correctly are going to win
passion from customers, passion from employees, and respect from the outside
world”
Howard Belk of
Siegel+Gale
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