Massimo Vignelli's Quote
“Never work for a
bad client in your life. Because from a bad client, you will get a worse client
thereafter. If you get a good client to begin, you will get a better client
thereafter. It is better to starve than get a bad client, because from a bad
client you just go down.
Always not only work with the best client, but deal with the top. Don’t
deal with middle management, it’s a waste of time.
Don’t deal with middle management. Middle management is a disease.
That is the position for the designers, to expand quality through the new
devices, and not to expand junk, which unfortunately is usually the first
approach.
Don’t work for money, because it’s the lousiest profession in the world to
make money.
You do design because you feel it inside; you have a moral issue to spread
quality in our environment”
Massimo
Vignelli
No comments:
Post a Comment