This blog is already on www.markeTHINKzone.com

Hi everybody,

There's already a new continuation of this blog - it is the creative zone for Marketing Challenges www.markeTHINKzone.com



 

Have a great time in the creative zone www.markeTHINKzone.com!

Meet you there!

KK

Take your seat with Heineken

Hi guys,

Here we are again and the reason is a campaign, which made my day - the new activation of Heineken in Italy, named "The seat".

Nowadays more than ever the communication campaigns of the brands don't have one very important thing - a spirit. They don't cross borders, don't make a change.



BUT not this one.

The activation of Heineken - "The seat", has the SPIRIT and you can see it:

• in the original idea
• in the interaction with the customers
• in the game
• in the humor - I love the man with the accordion :)
• in the connection "football - beer - fan of both of them"
• in the story and the way the brand presents there

In fact the words are not enough. You just have to see it!

Enjoy it!

Br,
KK

Image Source: morguefile.com

The world is crowded with pretenders

 Yes, it is. There are so many pretenders and only a small amount of leaders.

It's strange, that the organizations give courage to the first type of people. It's strange that they are a majority. It's strange that they have so big self-confidence, based on so little knowledge, skills, business ethic and style.

Sometimes doing strange things leads to a success, but not in this case.

The good news are that at the end the real thing always beats the fake one.

So guys, don't become reconciled with the pretenders. Make the change. Don't be a chief, become a real leader - the business world needs you desperately.

Br,
K.K.

Image Source: weheartit.com

A worth thing

Talking about social campaigns, here is Toronto's "Walk A Mile in Her Shoes" parade to end violence against women. 

A worth thing!

Br,
K.K.

Robin Sharma's Quote

"Want more passion? Pursue a larger purpose."

                                                          Robin Sharma

Robin Sharma's Quote

"Unsuccessful people get jealous when they watch the Mastery of others. Successful people get inspired."

                                                                                                                                                             Robin Sharma

Seneca's Quote

"It is not because things are difficult that we do not dare. It's because we do not dare that things are difficult."

                                                                                                                                                                                 Seneca

Robin Sharma's Quote

"Competition's not ruining your business. Distractions are."

                                                                                         Robin Sharma

Feeling vs. thinking

In the business and especially in Marketing the way leaders make decision has great importance.

Often there's a war between feelings and thinking, between ego and professionalism. How to clear you mind, how to think?

In the video below Maira Kalmar is describing especially this issue.

Enjoy it!

Br,
K.K.

Robin Sharma's Quote

"Less ego. More excellence."

                                      Robin Sharma

K. Lagerfeld's Quote

“I am so much down to earth! Just not this Earth.”
                                                                              K. Lagerfeld

Oh, this creativity

A lot of creative people create nothing but a complicated thing. For them more complicated means more creative. If fact the truth is on the opposite side  - making the complicated simple, that's creative.

Enjoy the image below!

Br,
K.K.

The Inspiration

Where is the inspiration?

How to find it or cultivate it?

For sure it's the base for each success. It's the MUST in the beginning and during the whole process.

Here is a map with 9 paths to the inspiration. Enjoy it!

Br,
K.K.

iPhone Apps - free or not?

Sometimes the truth is sooo interesting...

Br,
K.K.

Successful people - successful habits

What successful people do differently?

Which are their winning habits?

What they focus on?

Here are the answers. Enjoy them!

Br,
K.K.

There's so much data

Yes, the data never sleeps and the information below illustrates it. You could see how much data is generated only for a minute on internet.

Is it scary or just crazy? How much information could you bear?

Br,
K.K.

Be good in the negotiating

You could have the perfect product, but if you don't know how to communicate it or how to negotiate with the subcontractors, partners, wholesale and retail dealers, you don't have anything.

The negotiation skills are among the most important business skills. And here are some advices about it.

Br,
K.K.

Don't be a fake one

There are so many people

• working with ENTHUSIASM
• DEMONSTRATING passion
• SHOWING pro-activity. 

They always look busy and POUND THE ALARM how busy they are, so that the whole world to know it and especially the boss.

They WORK HARD, while all they have to do is to WORK SMARTER & EFFECTIVELY. Working hard doesn't mean you work effectively. Trying to look good in the eyes of your boss, doesn't make you a real professional & a leader, it makes you a fake one.

Enjoy the image below and think about it!

Br,
K.K.

Oh, these mad clients

If you work in the advertising business, there are client's requirements, which will make you very mad now, but in the future you'll laugh about them.

Here are some examples of what I mean. Enjoy them :)

Br,
K.K.

Time management

There's no successful leadership without good organizational skills. And there could be no good organization without a good time management.

Here is a worth material about this issue.

Enjoy it!

Br,
K.K.