Mark Twain's Quote

"...how unspeakably funny and owlishly idiotic and grotesque was that ‘plagiarism’ farce! As if there was much of anything in any human utterance, oral or written, except plagiarism! The kernel, the soul — let us go further and say the substance, the bulk, the actual and valuable material of all human utterances — is plagiarism. For substantially all ideas are second-hand, consciously and unconsciously drawn from a million outside sources, and daily use by the garnerer with a pride and satisfaction born of the superstition that he originated them; whereas there is not a rag of originality about them anywhere except the little discoloration they get from his mental and moral calibre and his temperament, and which is revealed in characteristics of phrasing. When a great orator makes a great speech you are listening to ten centuries and ten thousand men — but we call it his speech, and really some exceedingly small portion of it is his. But not enough to signify. It is merely a Waterloo. It is Wellington’s battle, in some degree, and we call it his; but there are others that contributed. It takes a thousand men to invent a telegraph, or a steam engine, or a phonograph, or a telephone or any other important thing — and the last man gets the credit and we forget the others. He added his little mite — that is all he did. These object lessons should teach us that ninety-nine parts of all things that proceed from the intellect are plagiarisms, pure and simple; and the lesson ought to make us modest. But nothing can do that.."
                                                                             Mark Twain's letter to Helen Keller
                                                                             on plagiarism and originality

What is a brand?

Brand & logo - logo and brand. Sometimes people don't know the difference and even the so called "strategic planners", accounts and creatives don't know the meaning of the "Brand".

In fact, the brand is not just a logo. There's a difference between logo, product, brand character and brand.

The best deffinition for a brand I believe is the one of Colin Bates (Building brands), who says that "a brand is a collection of perceptions in the mind of the consumer".

Br,
K.K.

Philosophy of the clever marketers

Guerilla is not just some kind of marketing. It's a kind of thinking, it's a philosophy of the clever marketing managers.

Here is another part of guerilla marketing examples.

Enjoy them!

Br,
K.K.

Brian Tracy's Quote

“All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.” 

                                                                                                                             Brian Tracy

Jim Rohn's Quote

“Don’t wish things were easier, wish you were better.”

                                                                                                              Jim Rohn

Mary Kay's Quote

“Nothing happens until somebody sells something.” 

                                                 Mary Kay Ash, Founder and CEO of Mary Kay Cosmetics

Stop talking about 4Ps...

Br,
K.K.