"Rational man is a myth"

Tom Asacker studies and writes about the marketing concept of belief - how to discover it and how to actualize it.

Tom Asacker believes that: 

• "What you sell is not important. How you do it, is what becomes important, because everybody is doing what you do, but they are not doing it how you do it."
• "The value in the value proposition is the value in the customers' experience, not the value in the product. It's the experience, that must be differentiated".
• "Rational man is a myth. As long as you play a rational game, you will not stay in business."

The material today is an extraction of his best thoughts about marketing and advertising. Enjoy it!

Have a great day.
K.K.

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