I want to
believe, that the goal of advertising is related not only with making money,
but with making the world a better place as well. Here is what Sut Jhully
thinks about it:
There was a
song “We are the world, we are the children, we are the ones who make a
brighter day, so let’s start giving. There’s a choice we’re making, we’re
saving our own lives, it’s true, we’ll make a better day, just you and me.”
Let’s make better
days with better advertising – the right format, in the right moment, at the
right place.
And please,
YouTube stop these short TV ads before each music video – it’s not
ad-vertising, it’s ad-destroying. Is there anybody, who believes that these
ads before each video are desired ones by the users? Each product I see in
these ads (without skip option) is for sure a product I will hate and don’t
want, because these ads are destroying my comfort in the most brutal way and my
association with them is related with only one word - the one, where “S” is saying
“Hi” to “T”.
We are the ones who make a
brighter day, so let’s start giving.
K.K.
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