Live Positivly Platform of Coca Cola is
presented amazingly clear in the following presentation. This corporate responsibility
initiative is driven by the power of every family’s number one buyer – the mom.
She is the person, who “cares about well being of her family, community and the
world”.
As the presenter L. Celeste Bottorff says
“without sustainable communities, our business could not be sustainable”. So Coca-Cola
makes moms to engage in community involvement and social responsibility
initiatives through the corporate responsibility initiative LivePositively.com.
Enjoy the presentation! It’s really worth
seeing.
Have a great day and be the best person, you can.
K.K.
Image Source: weheartit.com
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