Music is what matters. Really!

People love to judge everywhere and everybody. Even their favorite singers, actors, friends. There's always a critic all around us.

This is the motive, used by the Brazil advertising agency Filadélfia in the ad campaign they developed for 98FM radio with a headline "Music is what matters".

Black and white visuals of famous singers, illustrating their vices, but reminding, that behind them there's a whole treasure-house of their talent.

Clear message, simple visual with good expression and yes - 98FM.

Enjoy it!

Br,
K.K.

John Quincy Adams's Quote

Br,
K.K.

Gary Vaynerchuk's Quote

"More contact means more sharing of information, gossiping, exchanging, engaging – in short, more word of mouth"
                                                                                                                       Gary Vaynerchuk

Doug Kessler's Quote

"Traditional marketing talks at people. Content marketing talks with them"

                                                                                                             Doug Kessler

Max Kalehoff's Quote

"Customer experience is the new advertising department"

                                                                                   Max Kalehoff

BIG

It's not important to have big budget, but a BIG idea.

In this campaign for Paracet painkiller, developed by Bates United (Norway), we could see what minimalist advertising means.  

Especially here there is an interesting approach and idea, but it would be better with a good provocative slogan as well, so that the whole communication to look as one thing. It's one of those ads, which are advertising the creativity of the ad agency rather than the product itself - the product is the second thing here unfortunately...But the advertising of the creativity of the agency is good :)

Br,
K.K.

Robin Sharma's Quote

"Don't apologize for who you are. You're unique, rich with talents + gifts + insights that are special. 

Look there's no one else like you walking the world today. Pretty cool. So stop putting yourself down. 

Lift yourself up. Make Big Things Happen. And Go Make The World Better. We'll love you for it!"

                                                                                                                                                              Robin Sharma

Being on Max

How many ads for shoes have you seen? And how many of them do you remember?

Here is the communication campaign for Max shoes and their "Sunning collection". What we have here?

• two words: "Stunning collection"
• fashion colorful visuals with good expression
• the main hero are the shoes, used in a remarkable way

Bravo!

Br,
K.K.

Social campaign - worth seeing

There will always be a debate about the smoking - the smokers think that their rights are damaged by the restrictions in this area and the non-smokers think the opposite. The truth is that the core case here is not the smoking itself, but the health - the one of the smokers and the one of the people around them (and even in them).

Very impressive in this field is the communication campaign, developed by Ogilvy, India for the HCG Cancer Hospital. This campaign shows the effect, which smoking has over the non-smokers, which live with the smokers and especially the children.

There are 3 visualization with the respective messages:

• “Cigarette smoke inflames children’s air pathways and leads to asthma attacks. Put out the fire.”
• “Pregnant smokers give birth to children who are susceptible to lung diseases. Put out the fire.”
• “Children inhale more air than adults, absorbing more toxins. Put out the fire.”

The colors are dark, the people are looking not healthy, the visualizations are scary as the problem itself.

Enjoy this ad campaign!

Br,
K.K.

Amazon top 5 best sellers in section Marketing

How many books do you read for an year? Is the reading one of your yearly aims?

Having in mind how negative the TV news and films are getting and what of wonderful channel for a manipulation the TV is, it's better to read books. But the truth is people prefer the TV, the computer and the phone instead of the books.



What did the wise people said about the books:

•  "A room without books is like a body without a soul", Marcus Tullius Cicero
• "So many books, so little time", Frank Zappa
•  "I have always imagined that Paradise will be a kind of library", Jorge Luis Borges
• "I find television very educating. Every time somebody turns on the set, I go into the other room and read a book", Groucho Marx 

I recommend you to read worthy books, because they really enrich you - books for personal realization, fiction, marketing & business books.


The top 5 best selling books in Amazon in section Marketing today are:

• "We are all weird", Seth Godin
• "Contagious: Why things catch on",  Jonah Berger & Keith Nobbs
• "The tipping point:How little things can make a big difference", Malcolm Gladwell
• "Blue Ocean Stratgegy: How to create uncontested market space and make the competition irrelevant", W. Chan Kim, Renee Mauborgne 
• "Ultimate guide to google AdWords (Ultimate Series)", Perry Marshall, Bryan Todd

Chose one and don't forget to fly!

Br,
K.K.

Image Source: weheartit.com

Happy Birthday!

Today the blog "Marketing, Advertising & Copyright" has its first birthday.

Thanks to all the fans, which spend their time on the pages of the blog and on its facebook page!

Be inspired and DON'T FORGET TO FLY!

Brian Tracy's Quote

“No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals."

                                                                                                                              Bryan Tracy

Leadership in questions

Where do you look for an inspiration?

Are you the kind of person who waits for the inspiration to come or you create it?

Do you think the world owns you or you own the world?

What was the last "crazy" thing you did and that made you feel so much passion?



When for the last time you felt so much enthusiasm and passion, that you believed you can change the world?

Which was the last business and marketing book, that you read?

When for the last time you've made a good change around you?

Think about it....

Because each good leader knows how, believes, inspires others, makes a good change and NEVER FORGETS HOW TO FLY and how to make others do it as well!

Br,
K.K.

Image Source: weheartit.com

The future of the print ad

They say that magazines are dead as a communication channel.

They say the future and the presence belong to the digital communication, not to the magazines.

They say there's already no place for print ad in the magazines, because they are not effective.

I say "Really?"

Look the print ads in magazines below and tell me - is there a future in the print ad?

Br,
K.K.

Reading a book is modern

In the time, when there are so many screens around us, it is a rare view to see people reading books. 

And here comes the communication campaign, developed by some students from the Miami Ad School, which decided to use the subway for popularizing the idea of reading books. What did they make? 

They put posters with book titles and barcodes, which after their scanning lead to a 10-page preview of the respective book. After the end of the preview to readers is provided information for the location of the nearest library, where they could find the book.

It’s a brilliant social campaign with really clever use of a location, clear message, wonderful call to action, modern communication approach and style.

And here are some of the visualizations.

Br,

K.K. 

Image Source: cheti.me

Guerilla marketing

Using Guerilla marketing for a social cause is always a worth combination. And here is an extraordinary example about it.

Enjoy it!

Br,
K.K.

"Smarter" times

For the brands nowadays is important to choose the right time, place and channel to engage the consumers, because they don't want in fact to be interrupted. Especially when we're living in the "smarter" time - the time of the smart TV, smart phones and smart devices.

The point of view of Doug Scott on this case is really interesting. Enjoy the video below!

Br,
K.K.

Oh, yeah

This is so entertaining and grabing the attention material, that till the end you don't understand that this is an ad - the Samsung Galaxy SII ad.

Good job, guys!

Br,
K.K.

Idea, Spirit, Execution

This video shows how you could make a great experience with your ad even with only one bus stop, when you have the IDEA, the SPIRIT and the wonderful EXECUTION.

Here we have an interaction with the customers, a remarkable experience for them and a communication done in style.

Enjoy it!

Br,
K.K.

Bench ads

Advertising could turn even one normal bench into a communication channel - when you have great idea, clear message, amazing execution and the right place.

If you don't believe it, just look the projects below.

Enjoy them!

 

Br,
K.K.

What a branding, what a name

How important is the name of your company or of your store?

Very very important!

Because:

• it stays in the time
• people will remember you through it
• it shows how you want to be perceived
• it illustrates your strenghts

It's YOU. 

So, how crazy you should be to create the names below :)

Br,
K.K.

Leadership's base

Br,
K.K.