And here comes the communication campaign,
developed by some students from the Miami Ad School, which decided to use the
subway for popularizing the idea of reading books. What did they make?
They put
posters with book titles and barcodes, which after their scanning lead to a
10-page preview of the respective book. After the end of the preview to
readers is provided information for the location of the nearest library, where
they could find the book.
It’s a brilliant social campaign with
really clever use of a location, clear message, wonderful call to action, modern communication approach and style.
And here are some of the visualizations.
Br,
K.K.
Image Source: cheti.me
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