What is social marketing?

Today it’s not associated so much with the social causes, but with the usage of the social networks. Now the main goal of the social marketing is how to make the product social and how to listen to the customers in a new way

In the video today Marcel LeBrun is talking about the transformation in the social marketing, using HP as an example.

What is happening in the social marketing?

• the companies no longer control the message
• the customers have the power to shape and influence the brand
• marketing is about connections nowadays
• the focus is not on the impressions any more. It’s beyond the impressions. It’s on the connections.

Enjoy the video!

Have a great day.

K.K. 

Image source: morguefile.com