The brand is not just a logo or a corporate identity. It's related to belonging, passion, a set of unique values. The value of a brand could be enormous. For example, in 2010 Coca Cola brand was valued at 70 452 000 000 dollars.
As Meg Whitman says "When people use your brand as verb, that is remarkable". People talk in a "brand way", when there are brands, that really engage them:
- Where is the xerox?
- Photoshop that picture!
- Google it!
Have a great day.
K.K.
Image Source: morguefile.com
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