Nov 29, 2012

Piece of inspiration

A day ago on his fb page Richard Branson posted a wonderful image (the one on the left) with the question “How to build a brand?” 

The first thing I thought was “Wow, it’s a wonderful photo”. It is really amazing – the idea of this image, the composition, each detail on it…The most wonderful thing is, that this man is sitting with a notebook and a pen. Yes, there is no computer – this modern machine doesn’t present on the image. It is replaced by the old-fashioned pen & notebook. And it looks amazing this way.

After I was touched by the image, I thought about the question and I realized, that the answers of the question “How to build a brand?” were on the image itself. 



A brand should be build:

  • with a passion (the candle)
  • with a very good knowledge about the product (the books)
  • with great intellect (the chess)
  • with the right attitude - without stress and with a high spirit (the cup of tea)
  • with the excellent strategy (the pen & the notebook)
  • and always looking forward in the future (the man).

Have a great day,
K.K.
 

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