Let the music play in the advertising industry

There are so many advertising agencies - big and small ones, national and international. And all they pretend to be very creative and effective. How to choose the right one? There are questions, which ones the clients have to ask the agencies, in order to make decision (and it's good not only to ask, but also to check it by themselves as well):

• how often the general manager meets his staff and talks with it
• how often the staff has been changed
• how often there have been organized team buildings for the staff
• how often the staff goes to seminars and improvement courses etc.

...because the way one advertising agency treats its staff determines the way it will treat the client.


I admire the managers in advertising agencies, which belong to the category REAL ONES - these ones, which make not the theater, but the valuable end product. The managers, who know how to "create a music" and not only to consume it. One of them is William Bernbach. He was one of the 3 founders of DDB advertising agency in 1949. He's the man, who said: 

"I don't think, that you can teach art. I don't think, you teach persuasion. I think, all you can teach is knowledge...The only thing, that could take you from knowledge to the future is an idea into a new area". 


Here are two parts of interview with William (Bill) Bernbach, which are a real pleasure.

Be inspired, but don't forget to inspire and let the music play.
K.K.

Image Source: morguefile.com