Presentations are important, but it's more important was they consist and how you present it. It's not necessary there to be a long presentation, but a good one.
I don't like the bullets, the presentations with more than 30 slides and a lot of text. There have to be a clear and inspiring story (let me repeat: story, not bullets and 10 sentences on a slide) and a man, who to present it from a heart.
Here are
the five most essential secrets to a great presentation by Susan Weinschenk:
People learn best in 20-minute chunks.
Multiple sensory channels compete.
What you say is only one part of your
presentation.
If you want people to act, you have to call
them to action.
People imitate your emotions and feel your
feelings.
1. they give a
chance the world to become a better place
2. they try to
make people think not only for themselves
3. they are not
about money. They are about help
4. they reveal
the good in the people.
Today when you say "social campaign" people understand ad campaign, using social medias. But there was a time, when by "social campaign" people understood "campaign for a social cause". There was a
time, when I was very excited about this kind of campaigns. I’ve even
published a material on this issue years ago. Then it became a “modern” thing
and it was not the same. The ad agencies start to make social campaigns pro
bono for NGOs not because they care for the world, not because they could make
the world a better place. They make them because the social campaigns provide
the opportunity to be more creative and to participate with the campaign
materials in another creative competition for a creative award. Isn’t that sad
– to use a social cause, in order to receive some creative award for your ad
agency, and not because you want to make a good change in the world?
In a time,
when it’s so modern to be socially engaged, there are not so many social ad
campaigns, which could grab your attention. But here is one of them, which is
really touchable and straight to the point. In fact, it’s not the typical
social campaign. It’s an ad campaign with a social element, which makes you
wanna be a bit better person.
This
wonderful project is developed
by the South African ad agency Metropolitan Republic and the goal of the campaign
is to underline how
everyone is welcome at Wimpy restaurants. Just everyone, even the blind customers. And here is the video case about
the Braille menus.
Enjoy it!
I love the sentence "if you wanna make the world a better place, take a look at yourself and make a change".
So think about the little change, which you could make today.
Few days ago there was presented a study
at the Cannes Lions International Festival of Creativity about the brand health
of the ad industry and why people stay or leave.
This report was created by advertising agency Deutsch LA working in conjunction
with the American
Association Of Advertising Agencies and in the survey took part
1,500 advertising professionals. The report is titled “Ending the Agency Talent
Rotisserie.”
And here are some very interesting results of
that survey:
According
to the survey, 25 percent of ad people don’t love the business they’re in.
When
asked to describe their ideal job, 83% of respondents say it should have
better compensation. 69% say it should have a good work-life balance.
Compared
to other industries, the advertising people see themselves as creative
(89%), extroverted (83%) rule breakers (72%).
69%
say their ideal job would have better work/life balance, but in fact the
number one reason people left their agencies to take a new job was growth
opportunity, at 52%. Meanwhile, compensation came in third at 38%.
“Advertising
has freedom-loving people that want to create their own destinies, but a work
environment that feels hampered by internal processes”, describes the survey.
And here
are very interesting charts from that survey as well:
Are you happy, where you are? If not, make a change.
Steven D. Levitt and Stephen J. Dubner are the authors ofthe book “Freakonomics”, which is about the hidden side of everything
and becomes a real best-seller.
After the
amazing book, there’s a movie as well and here is its trailer. This is something worth seeing.
And here is a wonderful presentation by Steven
D. Levitt about the new musings on the economics of everyday life, based on his latest research. Enjoy it!
There
was very "interesting" event last week. And I still can’t believe, that this has happened in real.
The event was the
Norwegian Developer’s Conference, where Microsoft announced the updates
to its Windows Azure cloud computing platform. The video below presents
how this was celebrated in Norway with women dancers to a song, which included not only drug references, but also the “incredible” statement “The words
MICRO and SOFT don’t apply to my penis.”
In
the front of the stage there is positioned as well a monitor, displaying the
text of the song, where in addition to the
sentence above is added the text “or vagina”. Do you
believe it? I still can’t.
I
don’t see any style in this event at all, any choreography
of this "indescribable" dance, any
concept or creative idea. I don’t see a joke either, because even the jokes
have style. And I can’t believe, that the subcontractor for this event and the
local representer of the client have agreed to even do this.
And
here is the video, but please don’t blame the bad cameraman’s skills – the camera is shaking, because
the person, who filmed this video for sure could not stop laughing.
Tom Asacker studies and writes about the marketing concept of belief - how to discover itand
how to actualize it.
Tom Asacker believes that:
"What you sell is not important. How you do it, is what becomes important, because everybody is doing what you do, but they are not doing it how you do it."
"The value in the value proposition is the value in the customers' experience, not the value in the product. It's the experience, that must be differentiated".
"Rational man is a myth. As long as you play a rational game, you will not stay in business."
The material today is an extraction of
his best thoughts about marketing and advertising. Enjoy it!
