"Build the brand later, get the consumer proposition first", says Simon Calver - the CEO of LOVEFiLM, Europe's largest online DVD rental service. His marketing background is related with senior management positions at Dell, Pepsi and Unilever in the past.
4 Ps, consumer benefits (choice, value and convenience), building the brand and other interesting issues are described by Simon in his lecture on the initiative, named Marketing maestros, where leaders in their field share their opinions on innovative strategies for small businesses. And here is the lecture of Simon Calver in two parts.
"The most important thing, that you could do, is surround yourself with great people" - one of the Simon's best advices.
Have a great time.
Br,
K.K.
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