Where do good designs come from?

Once Danny Sengers said, that "good designs come from the heart, not from the brain".

And here comes the question how important is in fact to be serious by designing?

In the video today Paula Scher, which is one of the famous designers and typographers of our time, presents her point of view on the "serious design". She's confessing, that she was serious only 4 times in her 35-years experience.

Let's see and enjoy her designs in the presentation below! 

Be inspired!
K.K.