In this campaign for Paracet painkiller, developed by Bates United (Norway), we could see what minimalist advertising means.
Especially here there is an interesting approach and idea, but it would be better with a good provocative slogan as well, so that the whole communication to look as one thing. It's one of those ads, which are advertising the creativity of the ad agency rather than the product itself - the product is the second thing here unfortunately...But the advertising of the creativity of the agency is good :)
K.K.
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