Music is what matters. Really!

People love to judge everywhere and everybody. Even their favorite singers, actors, friends. There's always a critic all around us.

This is the motive, used by the Brazil advertising agency Filadélfia in the ad campaign they developed for 98FM radio with a headline "Music is what matters".

Black and white visuals of famous singers, illustrating their vices, but reminding, that behind them there's a whole treasure-house of their talent.

Clear message, simple visual with good expression and yes - 98FM.

Enjoy it!

Br,
K.K.