Oh, what a store - Adidas store

Talking about Guerilla marketing, non-standard media and originality, don't you think this kind of Adidas store is WONDER-ful? You don't even need any message here, because the visual "screams" so loud.

Enjoy it!

Br,
K.K.

Say more with less

And another example of how important is to say more with less.

This is the ad of Clearblue - a brand of pregnancy tests. The transformation of the question mark is representing the transformation of uncertainty to its answer. It's so good, that I could scream!

Enjoy it!

Br,
K.K.

The branding of a store could amaze you too

TV, press, online, billboards - and what about stores?

Even the branding of a store could be made in an amazing way, when there's a good team of creators. A bright example for that is the branding of the Christian Dior store in New York, when it had to be closed for a re-do.

Do you see the big silver lady handbag below - yes, this is the branding of the store. Don't you think it's tricky?

Enjoy it!

Br,
K.K.

An adorable ad

Yes, this ad is one of the adorable ads - the message is clear, the visual simple, the idea pure. These three things are a result of knowing the answers of the questions "How much?" and "Which way?".

The ad below is for the Le Befane Shopping Centre and it's developed by "Touché" ad agency/ Bologna, Italy.

Enjoy it!

 

Br,
K.K.

Quote of Kevin Roberts

"Fail fast, learn fast, fix fast. You don’t always need a new idea or strategy to stay competitive or take on the competition."

                                                                                                                 Kevin Roberts

Working with a Master

 

I love the thought of Robin Sharma, that "there is huge "absorptive power" working with a Master, in the field you want to be the dominant player in. Her mindset and ways of performing influence you at multiple levels so you become their performance." 

 

This is the reason why it's so important to work with real leaders and not with just ambitious amateurs, moved by their complexes.

K.K.

Image Source: weheartit.com 

Vintage cigarette ads - sad & funny at the same time

The smokers always accuse non-smokers, that they restrict their rights when it comes to the case that it's not allowed to smoke on public places like restaurants, coffee-houses etc. Isn't it an absurdity - you want to be healthy and not to breath the smoke of the cigarettes so that to protect your lungs, but wanting that makes you look like a person, who doesn't respect the rights of the smokers?

The facts, published on the facebook page of the European Commission months ago talk so "laud" about this problem:

There's always a fight about this case. But there's an evolution about it and it could be seen even in the ads of such kind of products and the ad regulation. Below you could see some vintage ads, which now look so absurd. They are the proof, that the solution of this problem has its evolution.

And here they are:

Br,
K.K.

Joaquin Phoenix in PETA ad

1 great actor ( Joaquin Phoenix) and a very strong creative concept (by PETA) could create a wonder. A proof that you don't need an enormous budget to deliver an "enormous" message.

See the PETA ad "Go vegan" and think about it!

Br,
K.K.

Talking about the ideas....

Br,
K.K.

Source: unknown

Don't be just a boss - upgrade yourself

In the century of the bosses, here is a useful illustration of the differences between the Boss and the Leader.

Enjoy it!

Br,

K.K.

Source: Notes to Quote

Leadership is...

Robin Sharma says, that "the job of the leader is to grow more leaders". Then why when somebody receives the title "Director" or "Manager" often happens the opposite thing? There are so many leaders without leadership qualities, who try to cover up this lack through simulating some kind of busyness, a lot of talking (yes, they talk always a lot and always "know everything") and intrigues. Often this kind of "leaders" look nervous and want to make the people of their team nervous and strained too, because even they are stressed by the truth, that are not good enough. In this situation the only way to keep the lie alive is to create the stress in your team. So they do it.

The truth is that the real leader has to lead through INSPIRATION. And where we have fear, there's no place for an inspiration. The fear says "I'll do it, because I'm scared for my job place, but I don't like what I do" - this thing makes people unhappy. I don't know a good product to be created by unhappy people (the bug always appears on some level). At the same time the inspiration says "I'll do it, because I like it and it has a meaning".

The fear in the leadership is the opposite pole of the inspiration and the leaders, who lead through fear are in fact no leaders. They are just amateurs, who want to be leaders, but don't know how to achieve it.

That's why I'm happy to know personally some real leaders, who really make the difference. And I'm even more happy and proud to work with them.

Yours K.K.

Image Source: weheartit.com 

You've got the right to sue for bad ad practices

Yes, there's a joke. Yes, there's a sense of humor. But this is an awful act of approaching the consumer attention.

How is it possible to feel proud of an ad, which costs minutes stress in the life of your prospect client? Sense of humor based on the unhappiness of somebody else, in order to promote your product is not ethical at all.

The client has 5 potentially happy minutes in this case, but the company here decides to make them full of stress, in order to deliver the message "Nivea Deo Stress Protect".

Making people stressed, in order to promote your product is so bad idea, that I don't understand how is it possible to be proud of it.

I would sue the company if that was happened to me and I'll never use this product.

Br,
K.K.

Nike & Oscar Pistorius

This was the ad of Nike with Oscar Pistorius in 2011.

Two years later this ad becomes a sad meaning...

The relationships between celebrities and brands are like the relationships between real persons - you never know what the future brings. Brands make choices for a celebrities based on their achievements in the past, but who knows what will be the future?

After the noise "in the system" comes the help of the crisis PR together with the new advertising strategy.

In such cases it gets even more clear how important is the ad messages to be:

• Provocative, BUT positive
• Touching, BUT not aggressive
• No negative words, JUST do it

Br,
K.K.

Stay creative

Are you one of those people, who think that they are not creative, but at the same adore so much to be more creative in their advertising tasks?

If your answer is Yes, and even if it's NO, the list below will help you to stay creative.

Enjoy it!

Br,
K.K.

Mark Parker's Quote

"Great ideas have something in common with bad ones: Early on, they both sound ridiculous."
                                                                                             Mark Parker, Nike CEO

Top qualities for top creatives

 Which ones are the top qualities for each successful creative person? The answers on this question is in the video today. They are given by the top creatives in London and some of the advices are:

• good energy
• wide interests
• good taste
• spirit
• originality
• keep going
• passion & enthusiasm
• "it's always about the ideas - nothing else matters"
• "passion for digital is important"
• sense of humor
• intelligent
• not taking himself too seriously etc.

Enjoy it!

Br,
K.K.

Image Source: weheartit.com

Test your creativity

Every clever employer in each industry nowadays is looking for "creative" personalities. The ones who could boost the company spirit, the profit, the future.




And how creative are you? Here is an interesting wordplay test - RAT, which one studies your creativity and intuition.

Test it!

Br,
K.K.

Image Source: morguefile.com

Albert Einstein's Quote

“Three rules of work: 

• Out of clutter find simplicity

• From discord find harmony

• In the middle of difficulty lies opportunity.”

                                                                                                                                                    Albert Einstein

Kevin Roberts's Quote

"It’s impossible to buy anything today that doesn’t work and isn’t well made. Consumer appreciation of design and production has evolved to the point whereby making junk just isn’t profitable anymore (some manufacturers tried it in the past but internet-enabled consumer power has overtaken them). We expect things to be well made, not fall apart, keep on working. You can buy quality stuff in $2 shops today. Apple and Nike have been among the most visible design-led companies, though most consumers don’t give a moment’s thought to the people who are giving the prime of their lives in massive far-off factories to assemble these products. (These craftspeople should be paid sustainable wages and have better working conditions, and we as consumers should foot the bill and feel happy about doing so)....

I am not sure if the craft levels in advertising are any more passionate than they were when I started in business. Typographers, for example, are as obsessive today as they were 45 years ago, only the equipment has gotten exponentially better. My benchmark for craft in advertising is this: whether it’s a CGI-laden Super Bowl spot or a piece of laundry packaging, does the work convey Mystery, Sensuality and Intimacy? People can instantly tell. Design has become democratic and visual literacy is widespread. An ordinary average person can walk through the contemporary art wing of the Met in New York and intuitively tell that the Rothko is colorful but ho-hum, the Jasper Johns is good but not great, the Rauschenberg is so-so but the Pollock (Autumn Rhythm Number 30) is absolutely drop-dead stunning.

This says to me that craft is all very well but aesthetics still rule the day. Humans are visual thinkers first and foremost. We remember 20% of what we read and 80% of what we see, which is a constant battle with clients who want to cram more information about product benefits into a communication thinking this will be more persuasive. It won’t be. We respond emotionally to what we see, hear, smell, taste – and if we’re fortunate, the shopper will pick the product up and touch it. This is when craft kicks in – how does it feel, is it well made, is it good to handle? "

                                                                                                                 Kevin Roberts

Addicted to Guerilla Marketing

Nowadays is really important not just to be different, but to be different in a distinctive way.

So it's not a secret why I adore so much the Guerilla Marketing.

And here are another artworks. Enjoy them!

Have a great day,
K.K.

Kenneth Roman & Joel Raphaelson's Quote

"How to Organize a Presentation
Organizing a presentation is a combination of clear thinking (the pyramid principle, for example) and clear communications (points that follow here). The setting is most likely a conference room. It’s a business environment. Everything you say, everything you show, every device you use, must move you toward your objectives in a businesslike fashion.

1. Keep things simple — keep them on target Start with specific, written objectives — and a strategy. You need a theme to give your presentation unity and direction, and to fix your purpose in your audience’s mind. Make it a simple theme, easy to remember, and open with it, using a headline to state it.
   Tie every element in your presentation to the theme. If you’re using charts, put your theme all by itself on one chart and place it where it will be visible throughout the presentation. This keeps the people in your audience — sometimes sleepy, often distracted, always with lots on their minds — focused on your theme (and message).
2. Tell your audience where you’re going Show an agenda that lists the points you are going to cover. Describe the structure of your presentation, and say how long it will take. Estimate time conservatively — err on the long side rather than the short side. A presentation that is promised for twenty minutes and goes twenty-five seems like an eternity. The same thing promised for thirty minutes seems short in twenty-five, crisp and businesslike.
   Throughout the meeting, refer to the agenda to keep your audience on track. Prepare a presentation book the audience can keep, and tell them at the start that you’ll give them copies after the meeting. This will relieve them from taking voluminous notes (instead of listening), so you’ll get their full attention. Do everything that’s been asked — and a little more. Be precise and complete in covering what was requested. If you cannot cover some point or other, say so and say why.
3. Think headlines, not labels Presenters often have impressive data on their charts, but fail to extract what the data shows, so the audience doesn’t understand what the numbers prove. What does your data say? Headings on charts should tell the audience how to think about the numbers. … Use headings to establish your main points. Guide the audience by numbering them on charts or slides, telling people how many you have.
4. Involve the audience Look for interesting visual devices to present dry, routine materials. A little creativity goes a long way. New computer programs make it easy to do colorful things with pie charts and bar charts. Newsmagazines hire top artists to make their charts interesting and clear. USA Today is particularly adept at charts, and runs at least one every day in the lower left-hand corner of the front page. Study the techniques of these publications — and borrow from them.
   Think of ways to involve your audience. Play games with them. Invite people to guess the answers to questions, or to predict the results of research — before you reveal them.
   Try to add something extra, something unexpected. It demonstrates more than routine interest. You might play tape recordings of customers describing your audience’s product, or quote a relevant passage from a speech your audience’s chief executive made years ago, or show an excerpt from yesterday’s TV news that illuminates or reinforces an important point.
5. Finish strong ‘Oh, give me something to remember you by’ goes the song. As soon as you’ve gone, your audience is likely to turn its attention to other things — perhaps to presentations competitive to yours. Leave something to remember you by.
   Don’t let a meeting drift off into trivia. Close with a summary and a strong restatement of your proposition or recommendation. For major presentations, look for a memorable, dramatic close — something visual, perhaps a small gift that symbolizes your main point.
   Keep your promise about how much time you’ll take. Running longer than you said you would at the outset shows a lack of discipline.
   Presenters often sprout wings and fly when confronted with an audience. They expand, tell anecdotes — and hate to sit down. If what you’ve written is exactly on time in rehearsal, you’ll probably run over in performance. If you’ve been allotted twenty minutes, write for fifteen."

                                  Kenneth Roman & Joel Raphaelson/ 
                                 "Writing that works: How to communicate effectively in Business"

Mark Twain's Quote

"...how unspeakably funny and owlishly idiotic and grotesque was that ‘plagiarism’ farce! As if there was much of anything in any human utterance, oral or written, except plagiarism! The kernel, the soul — let us go further and say the substance, the bulk, the actual and valuable material of all human utterances — is plagiarism. For substantially all ideas are second-hand, consciously and unconsciously drawn from a million outside sources, and daily use by the garnerer with a pride and satisfaction born of the superstition that he originated them; whereas there is not a rag of originality about them anywhere except the little discoloration they get from his mental and moral calibre and his temperament, and which is revealed in characteristics of phrasing. When a great orator makes a great speech you are listening to ten centuries and ten thousand men — but we call it his speech, and really some exceedingly small portion of it is his. But not enough to signify. It is merely a Waterloo. It is Wellington’s battle, in some degree, and we call it his; but there are others that contributed. It takes a thousand men to invent a telegraph, or a steam engine, or a phonograph, or a telephone or any other important thing — and the last man gets the credit and we forget the others. He added his little mite — that is all he did. These object lessons should teach us that ninety-nine parts of all things that proceed from the intellect are plagiarisms, pure and simple; and the lesson ought to make us modest. But nothing can do that.."
                                                                             Mark Twain's letter to Helen Keller
                                                                             on plagiarism and originality

What is a brand?

Brand & logo - logo and brand. Sometimes people don't know the difference and even the so called "strategic planners", accounts and creatives don't know the meaning of the "Brand".

In fact, the brand is not just a logo. There's a difference between logo, product, brand character and brand.

The best deffinition for a brand I believe is the one of Colin Bates (Building brands), who says that "a brand is a collection of perceptions in the mind of the consumer".

Br,
K.K.

Philosophy of the clever marketers

Guerilla is not just some kind of marketing. It's a kind of thinking, it's a philosophy of the clever marketing managers.

Here is another part of guerilla marketing examples.

Enjoy them!

Br,
K.K.

Brian Tracy's Quote

“All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.” 

                                                                                                                             Brian Tracy

Jim Rohn's Quote

“Don’t wish things were easier, wish you were better.”

                                                                                                              Jim Rohn

Mary Kay's Quote

“Nothing happens until somebody sells something.” 

                                                 Mary Kay Ash, Founder and CEO of Mary Kay Cosmetics

Stop talking about 4Ps...

Br,
K.K.