Guerilla Marketing

If it's marketing, let it be guerilla!

Here are some wonderful examples of a guerilla marketing. Enjoy them!

Br,
K.K.

Art Williams's Quote

“Win with your heart, not your head – win on emotion, not in logic; have a passion about what you do; nobody wants a boss , everybody wants a coach.” 

                                                             Art Williams, Founder of Primerica Financial Services

Philip Kotler's Quote

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.                                                                                          
                                                                                                                                            Philip Kotler

Jay Conrad Levinson's Quote

“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
                                                                                                     Jay Conrad Levinson

Damn good ad

Oh, this ad campaign is so crazy and so straight to the point! For sure the participants will remember it always.

You just have to see it!

Enjoy it!

Br,
K.K.

Brand identity

The brand identity is very important part for each business. A company without a brand, logo, slogan and business strategy is a one, which will not last a long time.

A very good example for a successful and interesting brand identity is one of the business of Megan Sheerin - an Australian corporate communications consultant.

Enjoy it!

Br,
K.K.

Interesting Outdoor communication

Here is an interesting case study of the Norwegian Air and Kitchen. It's about the airline's cheap flight deals to the Norway's sunnier destinations.

How did they make it popular? By showing how bad it is to stay where you are, when you could go so easy to a better place. They have developed a worth seeing outdoor communication tool, related with this task.

Enjoy it!

Br,
K.K.