Stop adoring the theft of the original concepts and the idea plagiarism

These days there's a lot of buzz around the latest Durex visual. People find it "awesome", "brilliant", "great" and "funny". 

But when being a thief became so "great" and "funny" thing? 12 years ago United Colours of Benetton created for 2000 Summer Olympic games the following visual. 

Do you find differences, except the logos and messages - same concepts, same ideas, even the same subjects. 

Behind every visual there's a concept and history of creation. The history behind the above visual of Durex is "Copy - Paste". It's not a history, which to be adored. Please, stop saying YES to artworks from the planet "NO" and let's stop adoring the theft of original concepts and the idea plagiarism.

Have a great day.
Yours K.K.

Pepsi Kick print visual - tastes or kicks?

Let’s talk about design. There are no rules how to touch human hearts except by inspiration. And this is the effect, which every advertising visual should have.

But here comes one example for a big company with long tradition, launching new energy drink with an advertising print visual, which makes me say: “Is it real?”

Here is the print visual of Pepsi energy drink, called Pepsi Kick, which one is already launched into the Dutch market. What do you think about it?

In fact there are a lot of people, who like it. But this fact doesn’t delete the truth. And the truth is:

• the idea and the message “Tastes like Pepsi, kicks like boom” are good, but the visual execution isn't
• the whole visual looks so artificial, that you lose the meaning of the message
• the bottle is looking so strange. Is it a 3D model? Look the shadows and the light on it. Then look again. Is it a good looking product, which one you would like to grab? It’s a dark, sad looking plastic bottle and even the colorful background could not compensate this.

So this visual tastes like Pepsi, but kicks like something else.

Have a great day.

K.K.

Mobile addicted generation

Mobile devices are already an important part of consumers' life.

Each of us everyday could not go to work without his mobile phone. It's already like the air and we all are geting mobile addicted and mobile dependent.


Regarding a survey by Prosper Mobile Insights, released in June 2012 for U.S., half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device.

The survey annouced as well, that 7 in 10 smartphone or tablet users (69.3%) conduct at least one web-based activity solely with their device:

• 45.3% admit to mobile-only internet searches
• 42.3% connect with friends on facebook sans stationary computers or other internet-capable devices.
  
• 29.6% say they conduct all their online banking on a mobile device.

 So how much mobile dependent are you?

Have a great day.

K.K.

Source: Prosper Mobile Insights Survey

Image source: morguefile.com

Social media and kids

We live in the time of the social media’s revolution. Even the kids spend more time in front of their computers and are interested in online social media.

Ipsos MediaCT realized its syndicated study LMX Family. It’s an annual survey that examines U.S. kids’ and families adoption and adaptation of new media and technology.

And here are the results of the study, showing the influence social networking is having on kids aged 6-12 years old:

• Most kids do have access to a host of Internet-enabled devices.
• 29% of kids age 6-12 have an account on a social network site.
• The oldest kids are more likely than the youngest ones to have a social networking profile
• Among all kids, Facebook is by far the most popular social network, followed by Twitter and Google+.
• Girls are use more Facebook, Twitter, and MySpace than the boys; boys like more to use Google+ than are girls.
• Some 20% of kids who own a mobile device (e.g., smartphone and iPad) have a social network app on those devices.
• Nearly three-quarters of kids who have a profile on a social site visit that site daily, and four out of ten visit at least twice a day.
• “Seeing what other people are writing” is the top kids’ social network activity, followed by playing games.

The younger Generation Y parents allows its children to join social networking sites, in order their children not to fall behind in terms of experiencing the newest devices, platforms and digital technologies. But here comes the question where will this road lead?

Have a great day,

K.K.

Source and tables: ipsos-na.com

Image Source: morguefile.com

Developing good leadership qualities

Talking about the Leadership, how do you think - how can somebody develop good leadership qualities?





 I believe, the truth is in the quote of E.M. Kelly:
"Remember the difference between a boss and a leader - a boss says "Go!", a leader says "Let's go!"

The real leader has to own three main things: a heart (to inspire), strong will (to be very good at what he's doing, to get even better and to make the world a better place) and love to what he's doing and to the people, he's leading.

Have a great day.
K.K.

Image Source: morguefile.com

Is it so hard to create an interesting communication campaign for a brand?

The answer is "no" and Axe Bode Spray proves it. I love interesting advertising campaigns, which ones fight the cliché. One of them is the campaign of Axe Bode Spray in Puerto Rico, that allows men to peek into ladies bathroom in most popular discos and bars.

 

The QR codes are placed in men’s bathroom and when you scan them with your smartphone, they lead to “very interesting” videos. While men watch these videos, the action suddenly stops prompting them to continue the experience at AXE’s facebook page, where they unblock hotter video.

The results of the campaign are really amazing:

• 53% increase in Facebook interactions with Axe Body Spray brand
• 23% of the audience peeped every day
• 602% increase in feedback and views on the social network.

And here is the case study of Axe peephole experiment. Enjoy it!

Have a great day. It's yours.

K.K. 

Image Source: morguefile.com

The three little pigs advert

The Guardian transits from old-school print product to digital first open journalism platform.

Regarding this, the advertising agency BBH has created this wonderful video retelling the Three Little Pigs fairytale through in a very modern way. 

The ad is showing how The Guardian’s open journalism would combine traditional sources and the social media conversation to cover a tale that twists in ways you might not imagine. 

The result is real fun. Enjoy it!

Br,
K.K.

Image Source: morguefile.com