Kevin Roberts/ cont.

Hi everybody!
Question: Do you know who said "If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle."?  

Answer: Kevin Roberts.

One of my favorite books is “Lovemarks – The future beyond brands” by Kevin Roberts – CEO, Worldwide of Saatchi & Saatchi. If you have the opportunity to read this book, do it. It was one of the most inspiring books for me.

Kevin Robert’s point of view regarding the brands, advertising and ideas is presented in his books and lectures. Below is a video of one of his lectures, where he talks about:

• Ideas as the currency of the future
• Ideas, that have to be emotion-based, because the difference between reason and emotion is that “rational leads to conclusions, emotion leads to action”
• „Fail fast, learn fast, fix fast“ etc.

Kevin Roberts believes, that “he who win, will be he, who has insight and foresight – you’ll never get insight from any kind of formal research”.  And what do you think about that?

Have a great day.
K.K.

Source of image: morguefile.com