At the seminar “Total Business Mastery” Brian Tracy was talking about the 4 principles of the marketing strategy: Specialization, Differentiation, Segmentation and Concentration.
By talking about USP, asking “the great question – where are you and could you be the best”, giving answers and explaining the importance of the principles, Brian Tracy makes this video worth seeing. Enjoy it!
Have wonderful Monday.
K.K.
Image source: morguefile.com
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