Brand building in a digital age

How do you reach people today in media landscape, where the classical approaches are not efficient anymore?

Going digital is getting more and more important for the communication campaigns of the brands nowadays, but going digital is not a campaign strategy.

One campaign strategy has to be based on a big idea and the best media channel should bring this idea to life. The communication campaigns should be first of all idea-driven and after that media-supported, so that the advantage of the idea to be realized in the best possible way.

In the video today Frédéric Levron (Executive Director - Head of Digital and Brand Content, Ogilvy & Mather) is talking about successful digital campaigns and brand building in the digital age. Enjoy it!

Br,
K.K.

Image Source: morguefile.com