There are just too many products and too much marketing noise

Have you read the book “Positioning: The Battle For Your Mind” by Al Ries and Jack Trout? This book is a standard on the subject of the positioning in the field of marketing, so if you haven’t read it, take it and do it. “Today’s marketplace is no longer responsive to the strategies that worked in the past. There are just too many products, too many companies, and too much marketing noise”, write the authors of “Positioning: The Battle For Your Mind”

Al Ries is a marketing professional and an author of a lot of books about marketing.

“Be different, not necessarily better”, says Al Ries in the video below. What do you think about this?

Have a great Thursday.

Kameliya

Image Source: morguefile.com